If companies start requiring employees to drive EVs, I suspect those employees will begin to understand what enthusiasts have been so excited about for the past decade or so. But EVs have reached a bit of a tipping point, and companies are going to begin adopting them in increasing numbers both for sustainability and financial reasons. It’s the work truck version aimed at commercial and fleet buyers, and it might be even more important than the regular Lightning consumers are lining up for.įor every Lightning buyer clamoring to get their truck, there are many more EV skeptics who either aren’t familiar with or aren’t interested in an electric vehicle. Access to Tesla Superchargers will be a huge capacity gain for all manufacturers adopting the charging standard, but Ford and General Motors will be particularly eager to take advantage of it, as both domestic manufacturers battle Hyundai and Kia for a podium in the EV unit sales race.Ĭould EV price wars eventually put off prospective customers? Or will the luck of the pricing draw entice enough potential buyers? Please share your thoughts below.Lost in the excitement of Ford’s announcement of the F-150 Lightning electric pickup last year was the F-150 Lightning Pro. And the Dearborn manufacturer is even incentivizing new buyers with a $1000 bonus for retail customers who build their own XLT, Lariat, or Platinum truck before July 31.ĭespite the not-so-subtle pricing battle between Tesla and Ford, both manufacturers are warming up to each other, as plans for Tesla-born, Ford-adopted NACS charging is set for early 2024. With a claimed annual production pace of up to 150,000 units, Ford is likely trying to rid its dealer lots of late-model trucks as order books open up. Ford Is Making a Rally-Inspired Mustang Mach-E.Is it a coincidence that cross-town rival General Motors is rolling out long-awaited battery-electric versions of its Chevy Silverado and GMC Sierra full-size pickups? There's no denying an EV price war has been simmering amongst manufacturers like Tesla and Ford for months now, but some industry experts say Ford's choice to lower F-150 Lightning prices is different. "We've continued to work in the background to improve accessibility and affordability to help lower prices for our customers and shorten the wait times for their new F-150 Lightning." "Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers," said Marin Gjaja, chief customer officer, Ford Model e. Contributing to this decision is falling raw material costs for batteries, too. With company projections showing a tripled annual run rate at the Rouge Electric Vehicle Center by this fall, Ford says it can finally afford to lower the price of the F-150 Lightning. Bill Pugliano // Getty Imagesīut how does Ford explain this significant reduction in price? For the exact reason that prices had to go up initially: production and material costs. The Rouge Electric Vehicle Center, pictured here, remains temporarily closed for plant upgrades, Ford says. That includes a standard, across-the-lineup $1995 destination fee, up from the original $1795 charge. For the first time since the truck's release in April 2022, prices are actually going down from the factory by nearly $10,000 in some trims.Īccording to a pricing chart provided by Ford, the base model Pro and preceding XLT 311A trims are both receiving a $9979 price cut, bringing their respective sticker prices to $51,990 and $56,990. If you've been itching to buy Ford's premier F-150 Lightning electric pickup, then now might be the time. As Ford prepares to triple annual production rates, the Dearborn manufacturer is now offering F-150 Lightnings for anywhere from $6000 to nearly $10,000 less.Over the course of 10 months from 2022 through 2023, Ford continually increased the price of the electric truck, but the company now says it will drop the prices back down.Ford's F-150 Lightning was originally marketed as an accessible, all-electric alternative to the traditional work truck, but rising prices quickly killed that dream.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |